About Freedomee

FreedomeE is a new business model driven by a unique marketing and sales system which is supported by an ethical marketplace for responsible companies in the fashion, beauty and lifestyle industry. We are creating a new economic ecosystem of manufacturers, brands, suppliers, opinion makers, industry professionals and consumers, that work together to promote sustainable growth for themselves, the planet and society at large. An ecosystem from Human 2 Humans, driven by responsible production, promotion and consumption.

We believe in creating positive impacts while producing, communicating, promoting and consuming any products or services, that are made with passion, transparency, authenticity and respect for the human being and the environment. We measure this according to our 5 Pillars of Positive Impact.

We believe in the power of great examples: #made4better. That by doing our part and supporting others who are doing theirs, we can create a new digital ecosystem that promotes a conscious and profitable economy for all those involved.

The 5 Pillars

How do we evaluate positive impacts? How can we make sure that our partner brands, suppliers or manufacturers are indeed causing them?

Promoting solely positive impacts is not possible when introducing new products into the market, and with the fashion, beauty and lifestyle industry moving hundreds of billion of dollars every year and generating millions of jobs worldwide, it will not stop. However, we can do it the right way.

At FreedomeE, we evaluate positive impacts according to 5 Pillars of Circular Economy: Social, Economy, Environment, Technology and Quality/Certification. No one can be truly responsible in all fronts and that is why we have created this proprietary methodology to gauge positive impacts on each of these fundamental pillars.

All our partners are carefully selected and go through a strict selection process to confirm that they provide positive contributes to at least one of these areas. They also must reply an extensive questionnaire to evaluate their processes and approaches on each of the 5 pillars, which are presented below:

Our Mission

FreedomeE’s purpose is to make things better! To create a greener planet through a fair ecosystem driven by responsible production, transparent communication, authentic promotion and conscious consumption, based on micro-entrepreneurship. Our planet suffers the consequences of our consumption. As such, the choices we make when purchasing goods or services are extremely important for the future of the planet and mankind as well. FreedomeE aims to provide society with guidance, on how to make better, more positive choices for all involved!

Our Vision

We wish to disrupt the current irresponsible modus operandi of how we produce, promote and consume goods and services. We want to create a global network and community of responsible producers, brands, suppliers, opinion makers, professionals and consumers, that are united through their will to make things better (#made4better).

A community of absolute transparency, where conscious brands and consumers connect directly, investors and sponsors support ethical companies and responsible opinion makers share and educate their followers on how to choose ethical products and services.

The Problem

Our founder, Francesca Giobbi, created FreedomeE after 3 decades of working in the fashion, beauty and lifestyle industry, travelling the world and experiencing first-hand the effects of predatory competition.

This industry has become the second most polluting industry in the world, generating not only industrial and product waste, but also social disparities and irregularities regarding human rights and dignity. Unethical brands continuously support irresponsible production, way above their needs, in order to achieve more competitive prices through economies of scale. Irresponsible consumers continue to purchase cheap, disposable products, with extremely short life cycles, simply to keep up with the latest trends.

This mindset is the foundation for some of the world’s biggest problems, such as unemployment, lack of education, food and water security, poverty, inequality and climate change/destruction of the planet (source: Business Insider)

We believe we can have a positive impact on these issues, by creating a community based on a proprietary 5 Pillar metric for Ethics and Positive Impact, whose very essence is perfectly aligned with many of these topics. All our partner companies, brands and industry professionals share the values expressed by our Pillars.

The Solution

FreedomeE brings you a curated selection of the most responsible options in the fashion, beauty and lifestyle industry. We are a global community and marketplace focused on raising awareness towards the need for more Responsible Production, Promotion and Consumption of Fashion, Beauty and Lifestyle products and services.

We aim do so by humanizing technology to create positive impacts on society, the environment and the economy. Our goal is to change the current premise of irresponsible consumption, to create a better world for our current and future generations.

The true activist is not the one who points the problem.
The true activist is the one who brings and applies the solution.

What We Deliver

Custom Marketing & Sales Solutions

  • Marketplace with a Sustainability Ranking;
  • Sustainable content;
  • Online sale of sustainable products and services with alliance with micro-entrepreneurship sales force for responsible consumption;
  • Development of ethical products and services;
  • Giving back to the environment and society.

Custom Marketing & Sales Solutions

DIGITAL MARKETING
  • Creation of sustainability related content;
  • Transparent communication through FreedomeE’s 5 pillars of positive impact;
  • Sponsored Ads Management (Google & Facebook/Instagram Ads)
LIFESTYLE MARKETING
  • Connection with global ethical opinion makers;
  • Education through positive-impact related content;
  • Sustainable brand and product positioning on a global scale;
  • Connections with hotels, restaurants, fitness centers, airlines, travel agencies, among others.
RELATIONSHIP MARKETING
  • Creation of a global sales team composed of ethical micro opinion-makers;
  • Education through positive-impact related content.
SOCIAL PROJECTS MARKETING
  • Connection with social projects Ambassadors and Opinion Makers;
  • NGOs and Foundations supporting early childhood education, inclusion and training on female micro-entrepreneurship.

FreedomeE Solutions: Human 2 Human economy

New economy developed by ethical entrepreneurship of different sizes and sectors aimed at the sustainable growth of all involved: creation, supply, production, communication, promotion, sale, logistics, consumption, reverse logistics, upcycling, recycling among others = #made4better

Want to Become Part of the Solution?

Creating a conscious future for the fashion, beauty and lifestyle industry is a challenging task that requires everyone involved in the value chain to take a stand. As such, our vision can only be achieved with the help of Partners who share our values and commitment towards creating authentic, ethical and environmentally conscious products and services.

We want you to get involved, no matter what role you play in the industry. Your designs, brand, company, product, or services will become part of a project where everyone benefits: you, the consumer and the planet. For the change to happen we also need to educate brands and consumers, meaning environmentally focused NGOs and Educational Institutions are also a part of the equation we want to work with! Help spread the word!

FreedomeE provides new channels for sales and marketing through public relations, a network of vetted ethical opinion-makers, VIPs and access to the FreedomeE Community. Each of our partner brands will also be able to sell their products on the FreedomeE Marketplace.

Are you in?

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