MEET FRANCESCA GIOBBI
The woman behind the brand

Francesca Giobbi is an Italian-Brazilian self made business woman, speaker, business consultant and mother, with over 27 years of experience in the fashion, beauty and Lifestyle industries.

Her love for fashion took her to Milan where she graduated from the IED (Instituto Europeo di Design) and began working in the industry as a showroom saleswoman for high end luxury brands such as Versace, Donna Karan, Miu Miu, Jil Sander, Armani and Sergio Rossi.

While this experience provided her with valuable know how in the areas of design, marketing and international sales and distribution, it also showed her the harsh reality of how luxury brands outsource production in third world countries, with no respect for human rights, mainly those of women and children. This was a turning point for Francesca, who decided to dedicate her life to creating a more conscious and ethical fashion Industry, that took care of all those involved.

She spent over 5 years travelling the world, researching and creating a comprehensive archive on the fashion industry, comprised by more than 45.000 pictures and videos, illustrating the truth behind this industry, before creating FreedomeE: , a circular economy platform with the ability to develop ethical products and services, through a Human 2 Human commerce exchange and global community focused on promoting positive impacts on a social, environmental and economic level.

“Hello, I am Francesca Giobbi, founder of the FreedomeE movement, an ecosystem that transforms and unite entrepreneurs and consumers responsible for contributing to a more just and sustainable society. Our business was made to take value in talents, create opportunities and allow all to be worthy and capable, independent and true owners of their time and money. My professional experience was fundamental to understanding what are the difficulties entrepreneurs from around the world face and also each step: Production, communication, logistics, distribution and commercialization of products and services. I worked in the fashion industry for 30 years, one of the most competitive segments in the global market, in which I worked for big companies and also had my own manufacturer. 

The path until here wasn’t easy, I was on the road for years, many personal waivers, sleepless nights, loneliness and away from my family and my children, investments, and also, financial abdication and gains so that i could build something of value to benefit the world we live in and guarantee a can be better tomorrow. I can say with ownership that fighting against an unjust system requires a lot of strength and resilience, but I learned that together we can build an honest economy if we all work with responsibility 

I spent 6 years travelling around the world, I visited numerous factories, markets, organizations, and institutions, looking for answers to create a sustainable model that was able to fight an economy so uneven. With base in my experiences, I created the 5 pillars of FreedomeE, a new economic model that was capable of joining consumers, professionals and entrepreneurs in different social positions all around the world in favor of true sustainable consumption, that doesn’t generate unfair counterparts to society or the environment, preserving life, quality and the heritage we leave for future generations.

In the last years, we invested in technology and ethical partnerships to tangibilize this ecosystem and ensure that all can participate. FreedomeE isn’t a simple community, it’s a new economy, creativity, entrepreneurship, responsibility, just and collaborative that transforma actions of sell-out into opportunities to create a better world. Join us and be a part of the h2h economy – human to human.” 

With love,
Francesca Giobbi

A LIFE'S PURPOSE

While this experience provided her with valuable know how in the areas of design, marketing and international sales and distribution, it also showed her the harsh reality of how luxury brands outsource production in third world countries, with no respect for human rights, namely those of women and children. This was a turning point for Francesca, who decided to dedicate her life to creating a more conscious and ethical fashion Industry, that took care of all those involved.

She spent over 5 years travelling the world, researching and creating a comprehensive archive on the fashion industry, comprised by more than 45.000 pictures and videos, illustrating the truth behind this industry, before creating FreedomeE: , a marketing and sales company with the ability to develop ethical products and services, through a marketplace and global community focused on promoting social, environmental and economic sustainability.

1990-2001

Brands: Prada, Gucci, Armani, Jil Sander, Donna Karan, Sergio Rossi.

Clients: Neiman Marcus (US), Isetan (Japan), Le Bon Marché (France ), La Rinascente (Italy), Harrods (UK), Daslu (Brazil), Fashion Clinic (Portugal), KaDeWe (Germany), among others.

2002-2007

Founding and Development of the FG Brand: factory-owned and global sales & press relations.

2008-2014

Consultant for international brands: developing shoes between Brazil, China, India and Italy for global street fashion brands with emphasis on the British Market.

2014-2020 Development of ethical and positive impact solutions for the fashion Industry. Founder of FreedomeE and “#made4better”, both projects focused on creating international ecosystems with companies which promote positive social, environmental and economic impacts.
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