A technology solutionto a real-worldproblem

The water footprint for one kilo of cottoncan be as much as 20,000 litres of water~by 2050 the industry will account for a quarterof the world’s total allowable carbon emissions

Ethical treatment of workers, exploitation of women,child labour, fair pay, safe working conditions~all issues that are high on the agendaof today’s shoppers, especially millennials

We're measuring5 ethicaldimensions

We store all of this supply chaindata in the blockchain~So that consumers know exactlywhat it is they're supporting

Our Solution

Fashion Directory

Our global directory lists every fashion business committed to ethical practices or ready to make the change.


A flexible decentralised marketplace, where users can search for and buy ethical fashion or b2b services.

Supply chain

Tracking every step in a product’s life cycle using blockchain to assess every item’s ethical standards.

Ethical Dimensions

Social, Cultural, Environmental, Economic, Technological. How do your business ethics and processes measure up?


We securely store supply chain and transaction data. Blockchain tech measures and rewards our users activity.


Our rewards engine can track each user’s, influencer’s or sales person’s influence and rewards them accordingly.


Mobile UX is messaging. We built a bespoke messaging system that can handle payments, content, everything.

AI tech

We're using AI technology and machine learning to continuously optimise our service for our users.

Our mission?~Achieving ethical transparency in the fashion industryusing AI and Blockchain~Join us